Includes any products that can be described/observed as a substance intended to stimulate the body and/or mind. Includes products such as caffeine. Includes products such as tablet stimulants, powder stimulants and liquid stimulants delivered in a specific quantities intended to be consumed in measured doses. Specifically excludes all Ready to Drink and Not Ready to Drink Stimulant/Energy beverages. Excludes products such as Energy/Stimulant products obtained only by prescription or by a healthcare professional, all Vitamins that provide the body with natural substances and all Confectionery and non-alcoholic Beverages that claim to provide a specific health benefit.